Apart from Forza Motorsport 3, Microsoft also used its E3 press event to reveal one other racing game – Joy Ride. This cartoon-style racer will be free to play and includes Xbox 360 avatar support. Details on gameplay are scant at the moment, but the developer intends to generate revenue by selling additional tracks and cars to players. The game will be available on Xbox Live Arcade this winter, and to sweeten the deal track purchases can also be shared among friends. The first screenshots are below:

E3 trailer: